WE INVEST
IN early-

stage BLACK
women-led businesses 

 

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CaJE is HERE to HELP THE NEXT GENERATION OF BLACK WOMEN FOUNDERS build SCALABLE Businesses and create generational wealth
THROUGH IDEA AND MARKET

 

MENTORSHIP

Do you need help with your business and want REAL useful advice?

SOIL funding

Do you need quick capital in your business bank account to get to that next level without all the fuss?

BOOTSTRAP

Do you need a better way to utilize and organize your businesses existing resources?

Meet The Team

crystal etienne
FOUNDER+ cEO, RUBY LOVE
@iamcrystaletienne

Crystal first bootstrapped Ruby Love to $10M and then went on to build a $50+ Million Dollar Fem-tech business in 5 years.

JEAN Etienne

Jean was the President and owner of his own delivery shipping company for over 10 years before becoming the expert Fulfillment Director of consumer goods

It is no secret that black women are highly educateD,

but underfunded.

We're using our own personal wealth and means to create a new funding category

of capital called “Soil” for deserving businesses.

Our capital is prior to pre-seed. Soil capital comes in handy during the defining moment, after idea and concept, when a person feels “Cajed” (pronounced cage) in their scalable business idea and don’t know what to do next.

We're here to help you get un-cajed.

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